Take a look at your keyword and think about what the user is really asking by making their query: This is known as search intent which falls into 3 categories: informational, navigational, and transactional. The 3 Common Types of Search Intentīehind every keyword is the reason the user makes the search query in the first place. As you begin your keyword research, you will start to discern the difference between picking a related keyword and writing for a user’s intent. Therefore, understanding which type of keywords to use on your website or blog requires performing some investigation. Take a look at what a long-tail version of “bikes” would look like if you search “mountain bikes for beginners”: Long-tail keywords that contain typically three or more termsĪs a result, short keywords are generally on broad topics, while long-tail keywords are all about specificity.Short keywords that contain one or two terms.
Here, the term “bikes” is an example of a short keyword you can count on keyword lengths to fall into two categories: So it’s essential to know how to do keyword research to find keywords that relate to the topics on your website and create a good SEO (search engine optimization) and PPC (pay-per-click) advertising strategies.įor instance, if you were to type “bikes” into a search engine, the results would show a variety of results that correlate with those keywords: Because keywords come from search queries, incorporating these terms into your content strategy helps search engines rank your website pages and users find your content when looking for it. Keywords are words or phrases that users type into search engines to find relevant content for their queries.
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